Illuminati? Devils? Demons? Body Odor?
Sure, we'll buy that.
So AXE released this commercial below: Fear No Susan Glenn
We dig the spot. The flowing production. The psuedo-poetic/creepy Christmas Story-ish narration, and of course the surprise ending cameo. And the message is great, cause it turns the typical AXE commercial on it's head. The girls don't flock to the hero. Instead, the threat of regret, prompts AXE user to man up.
NOW, watch this kook break it down. (A commercial we remind you.) He goes frame by frame to show you all the references to a conspiracy that honestly, we still don't understand.
Regardless, this is brand hacking at it's best.
A new campaign from Amalgamated titled "Summer Hours" employed professional window washers in New York and Chicago to hold signs with messaging targeted at overworked employees, urging them to get out of the office and hit the bar.
Q: What should I put in my book? A: Put in the cool shit.
Advice for young creatives from Aaron Draplin, arguably one of the best designers in the business. Applies to anyone really, portfolio or resume.