In this creative execution from Burt's Bees, a coupon-covered billboard simulates dry skin until enough people take coupons to reveal the "smooth skin" photo below. See how it went in the video below.
Don't know who Skrillex is? It doesn't matter. The point is, you can now make and create beats and tunes using your iPhone! The two I have discovered are as follows:
The only reason I really point these two out are for design and functionality purposes but I'm sure there are more apps than anyone will ever care to download or use.