Walls and floors of shower rooms in women's shower rooms at spas, clubs and gyms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared, revealing trails of flowers based on a variety of Lux scents.
Which begs the question: If a fashionista gets shipwrecked on an island with no one to witness his incredibly tasteful fashion sensibilities, is he still a fashionista?