In January we saw the Priceline Negotiator plunge from a bridge to what we thought would be the end of the money saving spokesman. Turns out he's made of tougher stuff. What do you think? Should he have stayed six feet under or are you glad to see him return?
Illuminati? Devils? Demons? Body Odor?
Sure, we'll buy that.
So AXE released this commercial below: Fear No Susan Glenn
We dig the spot. The flowing production. The psuedo-poetic/creepy Christmas Story-ish narration, and of course the surprise ending cameo. And the message is great, cause it turns the typical AXE commercial on it's head. The girls don't flock to the hero. Instead, the threat of regret, prompts AXE user to man up.
NOW, watch this kook break it down. (A commercial we remind you.) He goes frame by frame to show you all the references to a conspiracy that honestly, we still don't understand.
Regardless, this is brand hacking at it's best.
A new campaign from Amalgamated titled "Summer Hours" employed professional window washers in New York and Chicago to hold signs with messaging targeted at overworked employees, urging them to get out of the office and hit the bar.