The Wheel In The Sky

What's the latest advertising/tourism "innovation" to grace Las Vegas?
We're not sure a Ferris Wheel can be considered an innovation, but this Skyvue project will definitely get people's attention.

Being at the southern-most edge of the Strip won't allow for the best view we're guessing. Regardless, everyone from passengers taking off from McCarran to every photo taken by the famous Las Vegas sign (which gets dwarfed considerably here) will have the advertisers messaging and logos on full display.
How long till the first 1-800-HOT-GIRLS placement gets put up?

See more here: http://www.skyvuelasvegas.com/