Nike Fuel - Make It Count
This video dropped for Nike's Fuel Band promoting it's message of #makeitcount
The premise being a film maker and his buddy go around the world in 10 days blowing their budget provided by Nike. It's filled with beautiful scenery and inspiring quotes, which immediately provide more depth than the film makers themselves.
We find this exercise more of an ego/fantasy play for the makers than it is showing the benefits of the product. And, it's eerily similar to this non-advertiser-funded trip which is better shot and infinitely more charming.
Judge for yourself.